Electronic Arts Gets Robert Ludlum Monopol
Electronic Arts and Ludlum Entertainment penned a deal agreement, granting the former with exclusive worldwide license to create video games based on the Jason Bourne series as well as other works of Robert Ludlum.
February 2, 2009
“Robert Ludlum’s Jason Bourne is the most exciting action hero to emerge in decades, thrilling audiences around the world,” said Mike Quigley, group vice president of marketing, EA Games Label. “EA is excited to enter into a long-term relationship with Ludlum Entertainment, bringing the action, intrigue and intensity of Robert Ludlum’s fiction to life for casual and core gamers around the globe.”
The agreement fits EA's strategy like a glove, especially since Ludlum Entertainment has also signed a production deal with Universal Studios to produce films based on Robert Ludlum books. So, as long as Hollywood keep s making movies, EA will continue to release movie-based or movie-related games.
The quality of such upcoming games is not a discussion issue.Not for us and definitely not for them.