Microsoft And Sony Planning The Blu-ray Xbox 360
The Blu-ray drive might find its way onto the Xbox 360 console. No big surprises here: the HD DVD is dead, Sony's format is the only remaining options.
March 7, 2008
The news was brought up to the table by Stan Glasgow, Sony Electronics US president. Speaking at a media dinner, Glasgow admitted that the company has been talking Blu-ray with both Microsoft and Apple, the Financial Times reports.
Still, the move could prove a slippery road for Microsoft. A Blu-ray drive would indeed make the console keep up with the PlayStation 3, in terms of next-gen hardware. After all, the drive is one of the PlayStation 3's unique strengths, and taking it away from Sony means a lot for the Redmond company.
On the other hand, the addition of such a drive would mean a more expensive console, a tough deal especially since Microsoft has been reported to be planning a price cut in Europe. Perhaps Microsoft would choose to promote the drive the same way they did with the HD DVD device: a separate retail. Or they might as well release a new premium edition of the console.
Truth be told, the safest bet would be that the full integration of a Blu-ray drive would occur in a couple of years, if not in the next edition of the Xbox console.