Still, the analysts continue to claim that the Blu-ray player would only gain a solid foothold on the market when it would get to cost $199. Such a device "could happen", Glasgow admitted, but it would only happen next year.
Even so, Sony seems to have much confidence in its player. The company expects to sell around 5 million Blu-ray player this year. The figure might sound less impressing, given the fact that PlayStation 3 sales are also included in the final figure.
Sony’s plan actually falls in line with NPD Group’s earlier statements: the real market for hi-def players is scheduled to become a reality in 2009, when enough purchasable/rentable content will be made available. So no need to hurry.