The Zune Business Will Not Be Terminated
The swan song is one track you won't hear on the Zune player, claims Microsoft. The iPod rival experienced a major drop in sales but the company is still not ready to give up.
January 27, 2009
Sohn told Seattle P-I during an interview:
"Some of them are environmental," he said. "Everyone knows that the economy is not what it was a year ago and that is hurting some folks. We are in a position where the category is also shrinking. So I think those are things that affected everybody's sales, including Apple."
In addition, Zune's failure to attract consumers may also have been caused by the lack of new models:
"Last holidays we were introducing new devices," he said. In addition, Sohn said, "There were a ton of 30 gigabyte devices and we got very aggressive with our resale partners trying to get those out of inventory."
All of the above sound like solid reasons and do make a lot of sense. But what if Sohn just happened to forget the most important one: that people just don't like both the player and its limiting DRM features.