In addition to anti-piracy efforts, the new update features an in-game marketplace and a new requirement: one must authenticate oneself for online play:
– Anti-piracy Solution: Zero-day piracy protection and server-side authentication help prevent game piracy before street date, and protect publishers and consumers by requiring authentication for online play
– In-game Marketplace: New Marketplace APIs let developers create unique in-game store fronts and experiences surrounding the sale of additional content, providing developers and publishers with new revenue streams, and consumers with a seamless gaming experience
– Roaming: PC gamers can now save their personal settings back to their Games for Windows – LIVE account in the cloud, providing access to their settings on any compatible and connected Windows PC