Dell Defends Its Pricing Of The Latitude XT
Dell's first tablet PC, the Latitude XT, is coming out with a $2500 price tag. The cost was considered to be too much and net surfers had no problem is telling it to the company. Now it was Dell's turn to respond and so it did.
December 19, 2007
“So here's what I have to say on the issue. Probably the most important thing to note about tablet PCs is that we are talking about cutting-edge technology here. If we just released the exact same technology as our competitors, we would be missing opportunities to drive this market to the next level - and this is an opportunity we did not want to miss. The result is that our product does carry a slight premium to our competition (emphasis on the word "slight").”
“One of the advantages of bringing a product to market after the competition is tapping into how customers use and value the product. Aspects like brightness touch capabilities and weight can really make a difference in real-world environments (hospitals, classrooms, sales engagements, etc.). That's why Dell took great pains to design a system that addresses these key pain points.”
The post also includes a comparing sheet between the Latitude XT, the HP 2710p and the Lenovo X61t. The Dell tablet was found to be only 13% more expensive than its competitors, based on its "non-standard features" (Dell's standard 3 year standard warranty, among other things).
However, the $2500 price tag remains the same, features or no features. Furthermore, that's the price for the basic configuration (1GHz Intel Core Solo CPU, 1GB RAM, 40GB HDD and 12i-inch screen), while a solid machine (dual core processor, 2GB RAM and a 80GB HDD) would drive the price to around $3000.