Amazon users took their time to simply sabotage the game. At present time, the website features around 1,427 reviews, out of which 1,331 reviews give the game only one star. Do keep in mind that the focus is not on the game itself (which does have its pros and cons) but rather on the DRM policy: only 3 installs per game. Afterwards, you must call EA (the call is not free) and ask them kindly to let you install it again.

One reviewer writes:

“I had the game on pre-order as well and after finding out about the DRM they choose, I canceled. […] I would gladly hand over more than $50 to have this game without unwanted spyware wrapped as DRM. Did they stop the pirates from getting a copy onto the web? Not even a little bit. Did they stop a legitimate customer from actually purchasing their product? Indeed they did.”

Another one does a bit of math:

“$49.99 + DRM is too much to pay when the game is only a rental after the DRM. $29.99 would be an acceptable price.”

A third one concludes:

“Imagine applying this to other products. What if you could only watch purchased DVDs on one specific DVD player and once you’ve played it on that system, you could never play them on another one. No lending them to your friends. No buying a new player. No watching it on your payer in different rooms. No selling your used DVDs. And if your player dies and you buy a new one, you’ll have to re-purchase the movie. Wouldn’t that be silly? Perfectly good content that you have physically sitting in your hand that you paid handily for and have every right to own and use… only… you don’t own it and can’t use it. […] I’m not a thief. Don’t treat me like one.”

Hopefully, EA will take this into consideration. Or maybe the company really enjoys losing paying customers.