The French publisher aims to keep its resources for other shows, considered to be more important in terms of impact and media coverage.

Given the condition, Ubi’s marketing and PR efforts will be focused on E3, GamesCom or the Tokyo Game Show.

"With regards to Ubidays, with the E3 event in the US, the GamesCom in Europe and Tokyo Games Show in Japan, we think that we’ll have great outlets to present our creativity and innovation to a worldwide audience and will therefore reconsider our plans," a Ubisoft spokesperson  recently confirmed.

Hopefully, these shows will provide enough attention and media coverage for Ubi, or somebody in the Marketing department is going to have a long talk with the big bosses…

All in all, it’s become clear that even big companies such as Ubi are anything but immune to the current economic recession.