Mark Jacobs, co-founder of Warhammer Online developer Mythic Entertainment, writes a very passionate blog post on the matter:

“I hate gold sellers/spammers. No, that’s not strong enough, let me try again. I HATE GOLD SELLERS WITH EVERY FIBER OF MY BEING. Ah, that’s better.[…]And now that they have taken their obnoxiousness to new levels with gold service spamming, I HATE GOLD SPAMMERS EVEN MORE NOW THAN EVER BEFORE. ”

However, hate is one thing, getting things to normal is another and Warhammer Online has an online team ready to go to action when needed:

“Since WAR launched we have been banning these jerks like crazy. As of Saturday Night, we had banned about 400 of them. My CSRs have a zero tolerance policy. We don’t wait and let them stay in the game and ban them en-masse, my guys ban their useless, time-consuming butts right away. We have a strike team whose sole job it is to get these guys off our servers as quickly as possible.”

Furthermore, Jacobs unveiled some tests performed on the Phoenix Throne server. When some gold seller was discovered, a message would publicly appear saying the following:

“Tchar’zanek has ordered the slaughter of [Spammer] and all others of his kind who weaken the Raven Host by providing wealth and power to the unworthy”

Such messages will soon find their way onto other servers as well, as the zero tolerance policy will continue. For spammers and the likes of them Jacobs has only one message: “Go to hell.” Not very subtle, but clear and easy to understand.