Pleasants will report directly to EA Chief Executive Officer John Riccitiello.

“This is a phenomenal opportunity and there’s no better time to be joining EA,” said John Pleasants. “John Riccitiello and the team at EA have laid out the right plan to take EA forward by building innovative products, expanding digital revenues, and extending its strengths in global publishing. I’m excited about the challenge of leading these initiatives and working with this talented team.”

In this role, Pleasants will lead EA’s Global Publishing Organization, Corporate Communications and Government Affairs, as well as the Online, Central Development and Technology teams.

The new EA COO was appointed based on his experience in consumer marketing, online, and technology. Pleasants’ previous career includes the positions of President and Chief Executive Officer of Revolution Health Group, President and Chief Executive Officer of Ticketmaster, and key consumer marketing roles with Frito-Lay.

“John’s experience as a business operator, his knowledge of online consumer relationships and his ability to lead large global teams will be a big asset to EA. He will be a close partner to me and to the executives that lead our four Labels,” stated John Riccitiello, EA CEO.