NBC Will Release Content Through SanDisk's Fanfare Service
NBC Universal is still mad at Apple and continues to team up with everyone else in the digital distribution business. The company announced its decision to release a selection of its hit current TV shows through SanDisk's Fanfare Service starting January 2008.
December 12, 2007
“Our viewers now have another innovative way to enjoy NBCU’s first-rate broadcast and cable content whenever and wherever they choose with Fanfare and Sansa TakeTV,” said Jean-Briac Perrette, President, NBC Universal Digital Distribution “SanDisk is taking a leadership position within the consumer electronics industry with its commitment to protecting content, which marks an important advance for television entertainment in the digital landscape.”
Under the terms of the deal, the shows on Fanfare will be available only for purchase. The list includes The Office, Heroes, 30 Rock, Monk and Battlestar Galactica. New episodes will be available on Fanfare the day after they air on the network.
The announcement doesn't mention the upcoming prices for the shows, but does hint that some type of strong DRM is to come alongside the content, with the implementation of watermarking and filtering technology solutions being the first to be named.
In fact, it seems that the financial details haven't been fully sorted out. The two companies stated that they will “collaborate on new consumer content acquisition models, including flexible pricing and packaging.” NBC mentioned that it will offer discounts for multiple episode purchases and entire seasons, as well as incentives to purchase a bundle of different TV shows at one time.