The online survey was conducte by According to the results, the Cupertino company won the following categories:

– What brand would you most like to sit next to at a dinner party?
– What brand, if sent back 100 years would have the biggest impact on the course of history?
– If you were to describe yourself as being a brand, what brand would you be?
– Which brand inspires you the most?
– What brand can you not live without?
– What brand is most likely to revolutionize the branding industry in the next five years?

In the mean time, the big rival from Redmond only managed to win two categories. That is, if we could truly call those “victories”:

– Which brand do you want to argue with? (It’s worth noting that Apple came in second in the “argue with” brand competition)
– If you could rebrand any brand, what brand would it be?

The complete top is available here.