"YouTube Sponsored Videos is our new advertising program that enables all video creators — from the everyday user to a Fortune 500 advertiser — to reach people who are interested in their content, products, or services, with relevant videos," writes YouTube product manager Matthew Liu in a blog post. "Anyone can use Sponsored Videos to make sure their videos find a larger audience, whether you’re a startup band trying to break out with a new single, a film studio seeking to promote an exciting movie trailer, or even a first-time uploader trying to quickly build a following on the site."
It’s a three-step way to success, claims Google:
– clip owners decide where they want their videos to appear
– place bids in an automated online auction
– set daily spending budgets.
As it follows, whenever users search for a video, they will also get an ad with the winning clip in the keyword auction. The ad will bear the label "sponsored videos".
Last but not least, rest assured: more advertising will be arriving on YouTube in the near future:
“We do not believe there is one advertising solution for YouTube, but lots of valuable ways for advertisers to engage with our audience. The scale of YouTube Sponsored Videos — with the branding power of InVideo ads, the engagement of our contests, the analytics of YouTube Insight, etc. — should create exciting opportunities for users, partners, and advertisers.”