The list of founders includes major names such as AMD, Nvidia, Microsoft, Intel and Dell.

According to Randy Stude, director of Intel’s gaming programme office, the PC Gaming Alliance will focus its activity on three separate directions: evangelising the platform, standardising requirements and stemming piracy.

Needless to say, most initial bets were made on the third goal, as the fight against piracy has become one of the hottest trends in business.

However, the newly-founded group seems to be interested in taking another approach when tackling piracy. Instead of starting a lawsuit spree, the way RIAA or the MPAA have been doing so far, the Alliance appears to be more interested in a more practical (and, no doubt, profitable) approach. The anti-piracy programs will be focused on finding other ways of making PC games profitable, other than the initial purchase.

"Maybe there is nothing you can do about piracy," said Randy Strude. "Maybe piracy is not the problem; maybe the business model is the problem."

Basically, this means a more solid focus on subscription or ad-based games, as well as episodic content. After all, World of Warcraft proved that a subscription business plan can definitely spin things around for a company.