T-Mobile Debuts Its Shadow Line
The Shadow Brand is T-Mobile's latest initiative to straighten the company on the market. The first Shadow device will be released this Wednesday.
October 29, 2007
“We’re calling the new line of devices ‘Shadow’ because they’re designed to help people stay effortlessly connected with those who are closest to them – the people you would choose to have with you all the time if possible – the people you love checking in with during a hectic day or to share special news,” said Robert Dotson, president and CEO, T-Mobile USA. “Shadow finally makes staying connected to people simple, fun and easy – and all without the hassle of using a complicated device.”
The star feature is the enhanced "MyFaves" tool that allows users to call, send an e-mail, text or instant message, and share a picture, video or voice note, with only a push of the button right from the myFaves home screen.
The new phone is the result of the collaboration between T-Mobile and HTC. It comes with Windows Mobile 6, Wi-Fi and EDGE-enabled high-speed Internet access, a 2.0-megapixel digital camera, all-in-one address book for storing multiple forms of contact info, and standard applications like memos and date reminders.