The study was conducted by Futuresource Consulting and included consumers in the US and the UK.

According to the findings, 18 to 24-year old males form the demographic group most eager to copy DVDs. Most curious, UK consumers proved to be more sincere (or just more fond to the idea that it’s their right do copy discs): 36% of them admitted such activities, as compared to only 32% in US.

Most of the respondents stated that the copies they’d made were for personal use. Still, this is just bad news for companies, which see disc-copying as a mean of losing revenue:

"The vast majority of these copiers admit they would purchase at least some of the titles on DVD if they had not been able to copy them — clearly indicating the significant levels of lost revenue due to home copying."

"If they had not been able to make copies of DVDs, 63% of respondents in the UK and 77% in the USA would have purchased all, some or at least a few of the titles; clearly indicating the scale of the lost revenues to the home video industry from home copying."

It may be so. On the other hand, one can’t say for sure that these people would’ve chosen to buy the DVDs and not to spend their money on other forms of entertainment. But companies must blame piracy in any form they can, so don’t be amazed of the gloomy tone of the report.