Activision Not Interested In Take Two. Or So They Say
Take Two refused EA's acquisition proposal, it was only natural that the press would start looking the other way and bug Activision with a similar question: how come you didn't place a bid?
February 28, 2008
"I think we've had - as we’ve said for a very long time, now - well-stated criteria for what we're interested in in an acquisition. We've said that we need a history of profitability, good management, the proprietary technology for a franchise, history of multimillion unit sellers.
And, for us, Take-Two didn’t fulfill those requirements. Maybe it does over the long-term for EA, but it doesn't for us."
While he may be right up to a certain point, nobody can simply buy that. After all, we are talking about the Grand Theft Auto maker, and the franchise pretty well speaks for itself.
Until further data is available, the statement will be filed under “A case of sour grapes”.