Aside from the monopoly itself, there was also a lot of talk about the time associated with it: forever.The Facebook ToS now read the following:

“You hereby grant Facebook an irrevocable, perpetual, non-exclusive, transferable, fully paid, worldwide license to (a) use, copy, publish, stream, store, retain, publicly perform or display, transmit, scan, reformat, modify, edit, frame, translate, excerpt, adapt, create derivative works and distribute (through multiple tiers), any User Content you (i) Post on or in connection with the Facebook Service or the promotion thereof subject only to your privacy settings or (ii) enable a user to Post, including by offering a Share Link on your website and (b) to use your name, likeness and image for any purpose, including commercial or advertising, each of (a) and (b) on or in connection with the Facebook Service or the promotion thereof.”

The company was quick to stress out that users should be very careful about what they decide to share on Facebook, given the consequences.

To make matters clear, Facebook also removed the following:

“You may remove your User Content from the Site at any time. If you choose to remove your User Content, the license granted above will automatically expire, however you acknowledge that the Company may retain archived copies of your User Content.”

Now it’s clear, isn’t it? What you say there, remains there. And there practically nothing you can do about it. And even if you’re really careful about what you say and to whom you say it, there’s always a chance somebody at Facebook will make a mistake. After all, Google recently managed to label the entire Internet at malware, why should Facebook be an exception?