“…the online behavior of our customers is dramatically reducing our sales, and continues to stunt the growth of our industry. Non-gamers simply don’t love games enough to put up with the crap they get online. The reason they would consider playing online is to have fun with other people — and right now, playing games online with strangers rarely delivers that for anyone outside the hardcore demographic.”
No wonder, nobody likes bullies, be it online or offline. And while Fulton focuses on the Xbox Live service, don’t get the wrong idea that other gamers are without merit. First of all, the Xbox is Microsoft’s baby (and therefore, much more attention has been paid to it).
In the mean time, both the PlayStation 3 and the Wii are far behind in the race for online space, so we may just conclude that those gamers haven’t been given a chance to prove themselves. As for PC gamers, the vast communities are harboring enough examples to fill hundreds of pages, to say the least.
The question was, how to deal with such behaviors?