"We had roughly 1 million users in the first 24 hours [of GTA IV’s release] go online with the game on Xbox Live," Greenberg told Nextgen.biz
"It’s been the number one game on Xbox Live since its launch, so it’s knocked off Halo 3 and Call of Duty 4. At launch, our data shows that out of all of our members on Live, the majority of them were playing GTA IV. With a community of over 10 million members, that’s pretty rare."
Greenberg added several other facts to the equation, such as:
– over 2 million GTA IV achievements were unlocked in the first 24 hours of the game’s release
– over 15 million Gamerscore points were added to users’ accounts during the first day
– 1.5 million cross-game invites occurred during the interval.