Search Engine Wars In The US: The October Report
October has been a good month for top search engines in the US. Each of the competitor has seen some growth in its search queries department, but Google once again packed up and left (nearly) everyone else at loss.
November 22, 2007
Ask Network's 4.7 % was the only score not to be altered since September, while Time Warner Network's fall was the smallest (-0.1 %). The company was credited with 4.2 %.
Interesting enough, if one were to gather all the losses in the top five, one would get -1.5 %, which is exactly Google's gain during the period.
The total of search queries for the month of October was 10.5 billion, up 12 % from September. Once again Google is the first in the top with over 6.1 billion searches and a growth of 15 %. Next in line in terms of growth is Ask Network with 10.7 % and Time Warner with 9.4 % , although the actual numbers still leave a lot to be desired when compared to the competition (491 million, 443 respectively).
Yahoo's crop for the month was of 2.4 billion (up 8 %), while Microsoft only accounted for a bit over 1 billion (5.6%, the smallest growth). It seems that the campaign to promote the Live Search product was everything but effective.