63% Of The Americans Play Games, Study Finds
US is the biggest gaming market and now we now just how big: nearly two thirds of the U.S. population plays video games, says recent study.
December 13, 2007
Interesting enough, the majority of gamers see the activity as a way to alleviate stress and to help them unwind.
“The new type of game experiences brought to the market over the past several years are succeeding in reaching a broader audience. The challenge for the industry is that consumers are a fickle group, and with the great variety of options pulling at their limited free time, they're going to be easily distracted unless something really compels them to stay with gaming," said Anita Frazier, industry analyst, The NPD Group. "To reach these less involved consumers, the industry has to work even harder, but doing so can produce great rewards."
NPD's report was based on an online survey fielded from October 11 – 18. The survey included 5,039 respondents of NPD's online consumer panel.