As you may recall, Sony’s Hirai expressed his doubts about Xbox 360 inability to stand the test of time. Well, here’s Greenberg with the comeback:

“This sounds like an old hardware company that’s comfortable with its market position. That complacent attitude is out of touch with where the industry and consumer is today. This generation won’t be won over just hardware specs, but who can out-innovate when it comes to online and software. This is the kind of stuff that’s in our DNA, and frankly moves the console war onto our home court.”

And hold on, here comes the best part:

“With a U.S. install base lead now of more than 7 million units (according to NPD), I can’t imagine any scenario where the PS3 can catch up with us. In fact, even if you doubled the current PS3 sales and Xbox 360 remained flat, they couldn’t close the gap until 2014.”

Bring on the popcorn, this one will continue, especially now, when Sony’s electronics division desperately needs significant sales. The company is planning a new round of layoffs as business is going slower and slower.