YouTube And Disney Reach Content Agreement
YouTube will soon be featuring multiple ad-supported channels featuring short-form content from ESPN and the Disney/ABC. The video-sharing site and the Mickey Mouse company just reached an agreement.
April 1, 2009
“This deal provides us with the opportunity to reach a broader online audience, to experiment with different monetization models and to extend the reach of our advertisers within branded environments that they most desire,” said Anne Sweeney, co-chair, Disney Media Networks, and president, Disney/ABC Television Group. “We look forward to working together with YouTube to reach their vast community with our incredible portfolio of high-quality, short-form content to better serve consumers and advertisers.”
At first, the Disney/ABC and ESPN YouTube channels will be supported at launch by advertising like YouTube’s InVideo overlays, and traditional display ads.
Under the terms, Disney Media Networks will have the option to sell their own advertising inventory within the Disney/ABC and ESPN channels. In addition, the ESPN Video Player will be integrated into ESPN’s channel on YouTube.