Yahoo Tests Google AdSense Service
Yahoo announced it would perform a test of Google's AdSense service, a move that would certainly bring up a legion of stormy clouds over Redmond.
April 10, 2008
Officially, the reasons behind this move is aimed at exploring „strategic alternatives to maximize stockholder value, including exploration of potential commercial business arrangements.“
However, there is also another reason. Microsoft is known to be pressing Yahoo's board to accept the $44 billion offer the company made back in January. Now, Yahoo and Google join their forces a little bit, a move meant to slap Microsoft over its greedy corporate fingers.
It's true, Yahoo did state that the recent pact with Google doesn't mean that the company is to join the AdSense program for good, but the results of the test might prove to be a good argument in further rejecting Microsoft's purchase offer.
Microsoft has been constantly losing to Google recently and now Google seems to be again one step ahead of the Windows-maker. Any bets on the outcome of this fight?