Xbox 360 Tops The Sales In Japan
Microsoft got it right this time: Xbox 360 sales managed to surpass its competitors' in Japan, the one market that remained quite indifferent up till now to the console's charm.
September 17, 2008
- Xbox 360: 28,681 units
- Wii: 27,057 units
- PLAYSTATON 3: 8,050 units
It appears that this impressive outcome is the direct result of the recent price cut. The new price policy came into effect on September 11, thus meaning that the Xbox console didn't even have a full week ahead of it to get the best results. The new Xbox 360 prices in Japan are as follows:
- the Xbox 360 base model retails for 19,800 yen ($183)
- the 120GB model costs only 39,800 yen ($368)
This is a great victory for Microsoft, a company that's been pushed aside up till now when it came to gaming consoles. Japanese customers proved to be reluctant in purchasing an Xbox 360 and preferred to go for a Wii or a PlayStation 3.