Personal Email Is Less Popular Than Blogs And Social Networks
People spend less time checking their personal email and more time surfing on online communities and blogs, unveils a recent study from Nielsen Online
March 10, 2009
Most interesting, the social sites - blogs duo has been growing twice as fast as any of the other four largest sectors (search, portals, PC software and email), the study adds.
“Social networking has become a fundamental part of the global online experience,” says John Burbank, CEO of Nielsen Online. “While two-thirds of the global online population already accesses member community sites, their vigorous adoption and the migration of time show no signs of slowing. Social networking will continue to alter not just the global online landscape, but the consumer experience at large.”
Other key findings include:
- Orkut in Brazil has the largest domestic online reach (70 percent) of any social network in these markets.
- One in every 11 minutes online globally is accounted for by social network and blogging sites.
- The social network and blogging audience is becoming more diverse in terms of age: the biggest increase in visitors during 2008 to “Member Community” Web sites globally came from the 35-49 year old age group (+11.3 million).