Nintendo Gives Up On Wii Ads
Nintendo had planned a massive Christmas ad campaign for the Wii and now will have to give it up. The reason: there's no need for it anymore. In fact, the less Wii is being advertised, the better.
December 10, 2007
"We have been running the campaign all year round, but we want to take a responsible stance this Christmas and not fuel demand," was the official Nintendo comment.
The company is said to plan to replace the Wii ads with a campaign for Nintendo DS, one console that features enough stock and could certainly use a boost in sales, especially during the Christmas season.
As for the Wii campaign, Nintendo stated that the campaign isn't season themed and therefore it plans to unleash it later on, when there will be enough consoles to meet the demand.