Kaz Hirai Throws One More Punch At Xbox 360
The two rival console makers are used to use the enemy's console as a boxing bag when talking to the press. This time, the boxing gloves read “lack of longevity”.
January 21, 2009
“And with the Xbox — again, I can't come up with one word to fit. You need a word that describes something that lacks longevity... Last time I checked, they've never had a console that's been on the market for more than four or five years and we've committed to a ten year life cycle, so you do the math... And unless things go really bad, there's no way that at the end of a life cycle our competition is going to have a higher install base.”
Interesting enough, Hirai prefers to leave Nintendo out of the fight. Then again, the Wii has been out of PS3's reach for a long time, so why bother anyway?
“It's difficult to talk about Nintendo because we don't look at their console as being competitors. They're a different world and we operate in our world — that's kind of the way I look at things...”