Google Plans To Expand Ad Program Into Mobile World
The "pay-per-click" ad program will deliver commercial messages to mobile phones in the near future, Google announced.
September 18, 2007
Currently, Google only offers AdWords on mobiles, which does search result ads.
As expected, Google's mobile ads will be shown in the same manner as they are now on the computer screen and the advertised items or services will be in line with the content of the surfed page. For instance, if the article is about football, the ads on the page will be related to football equipment, tickets and so on.
Up till now it looks like Google has bet on the winning horse once again: big and ever expanding market and a service that already proved its worth. Still, we can't help but wonder how eager will be people be to click on the ads while using their phone for web surfing?