Apple Moves To Variable Pricing In April
The iTunes will drop its fixed price policy on April 7 and go for a different approach. Popular songs will cost more, while less known tunes will have cheaper price tags.
March 27, 2009
Music companies might be eagerly awaiting the big day, and now spend their time dreaming about the possibility of squeezing more money from those willing to pay more for the same merchandise.
It might surprise them, but a lower revenue should be expected as well. Music companies might not be aware of it, but the current economy is in recession, and that usually means people are cutting down their expenses.
Furthermore, the Internet is all about lower prices (if not free altogether), so asking for more money is not the smartest thing to do.
Last but not least, music pirates are not raising their prices, so top execs might wanna think again about how risky is to alienate your customers.